Rick Ashworth
SEO Specialist helping small business and start-ups amplify their marketing
@ricka
About Rick Ashworth
Rick Ashworth's foray into psychology was not merely an academic endeavor but a deeper exploration into understanding himself. However, it was through this introspective journey that Rick unearthed a crucial insight: he may not be extraordinary by conventional standards, but he possesses a distinct knack for elevating others. This realization didn't spring from his love for SEO—though Rick is deeply passionate about the field. Instead, it was an understanding that had been quietly shaping itself through his varied professional experiences in project management, social care, and as a personal trainer for individuals with diabetes.
Rick Ashworth's career trajectory has been a testament to versatility, effectively applying the principles of A/B testing to his professional life by exploring diverse roles that ultimately led him to his true vocation in SEO. His ability to adapt and evolve has allowed him to excel in various facets of the field, including copywriting, management, tutoring, and mentoring, continually expanding his expertise in the dynamic realm of digital marketing.
SEO, for Rick, is much more than just a profession; it is a platform that combines technical skills with his innate desire to assist and educate others. He is particularly captivated by the breadth of SEO, from managing Google Ads and enhancing user experiences to integrating cutting-edge AI technologies like SGE. Rick thrives in both educating others and crafting meticulously optimized, topical on-page SEO content that drives organic traffic and mastering the technical nuances of SEO, such as building backlinks.
Metrics like impressions and click-through rates are more than just numbers to Rick Ashworth; they are what motivate him each morning—second only to his alarm clock. Yet, it is the satisfaction of delivering substantial ROI through well-devised SEO strategies to his clients that truly fulfills him alongside his morning coffee.
In Rick Ashworth’s view, SEO transcends the mechanical aspects of rankings and algorithms. It’s about forging meaningful connections and making a significant impact in the professional lives of his clients, reflecting the core of his career and personal ethos.
Areas of Expertise
- Healthcare Consulting: Expertise in advising healthcare organizations on improving efficiency, compliance, patient care, and strategic planning to navigate the complexities of the healthcare industry.
- Life Coaching: Skilled in guiding individuals towards personal growth, goal setting, and improving their personal and professional lives through motivational and strategic counseling.
- Blogging: Proficient in crafting engaging blog content tailored to specific audiences, focusing on informative and interactive posts that drive reader engagement and website traffic.
- Copywriting: Expertise in creating compelling advertising and marketing copy that effectively communicates brand messages and persuades audiences, enhancing brand recognition and customer action.
- Search Engine Optimization (SEO): Advanced skills in optimizing web content to improve visibility and rank higher in search engine results, incorporating keyword research, on-page optimization, and SEO-friendly content practices.
- Editing: Skilled in revising and refining content to enhance clarity, flow, and coherence, ensuring the text adheres to editorial guidelines and is free from errors.
- Writing: Broad proficiency in producing well-structured and clear written content across various formats, including articles, reports, and communications, tailored to meet the needs of diverse audiences.